Professional Summary
Senior Marketing Manager with 8+ years of experience driving brand growth, demand generation, and pipeline acceleration for B2B SaaS companies. Led integrated campaigns that increased qualified leads by 145% and grew ARR from $4M to $12M in 18 months. Passionate about data-driven storytelling and team execution.
Work Experience
Senior Marketing ManagerMar 2021 – Present
Brightwave SaaS, San Francisco, CA
- Lead a 6-person marketing team to launch 4 product campaigns that have generated $3.2M in pipeline within 6 months.
- Increase organic search traffic by 180% through a redesigned SEO content strategy and technical site audit.
- Reduce customer acquisition cost by 32% by optimizing paid media mix and implementing attribution modeling.
- Build and launch a customer advocacy program that has produced 24 case studies and drives a 15% lift in conversion rate.
Marketing ManagerJun 2018 – Feb 2021
Nimbus Cloud, Austin, TX
- Managed a $1.2M annual marketing budget across paid search, social, and events, achieving 4.2x ROAS.
- Launched 3 product features with integrated campaigns that drove 28% quarter-over-quarter revenue growth.
- Grew email subscriber list from 12K to 85K through lead magnets, webinars, and lifecycle nurture programs.
Marketing SpecialistJul 2016 – May 2018
Greenfield Analytics, Boston, MA
- Created 40+ pieces of marketing collateral including whitepapers, blog posts, and case studies.
- Coordinated 12 trade shows and webinars that generated 600+ qualified leads.
- Increased social media engagement by 95% through consistent content cadence and community management.
Education
B.A. MarketingSep 2012 – May 2016
University of California, Berkeley
GPA: 3.8
Graduated with honors. President of Marketing Society.
Digital Marketing CertificateJan 2019 – Apr 2019
HubSpot Academy
Skills
Marketing: SEO, SEM, Content Strategy, Email Marketing, Social Media, Brand Management
Analytics: Google Analytics, HubSpot, Marketo, Salesforce, A/B Testing
Tools: Figma, Adobe Creative Suite, Asana, Slack
Projects
Brand Refresh Campaign
Tech: Figma, Marketo
Led end-to-end rebrand that increased brand recall by 40% across target segments.
Demand Gen Engine
Tech: HubSpot, Salesforce, Google Ads
Built a multi-channel demand gen engine producing 1,200 MQLs per month at 60% lower CAC.
Certifications
HubSpot Inbound Marketing — HubSpot Academy (2020)
Google Ads Search Certification — Google (2021)
Languages
English — Native
Spanish — Fluent